Search engine optimization (SEO) isn’t really that much of a complex subject. This is a great way to get free organic traffic from the search engines without paying any money on pay per click advertising (PPC).
Sadly however, most people get the idea of SEO all wrong. But I want to share with you some tips you can use to get the most out of your search engine marketing.
The first thing that you need to start with is keywords. Google has a free keyword tool that you can use to generate a lot of keywords that you can rank high for – that have very little competition.
If you really want to step things up, you can use a monthly service called “Keyword Discovery”, that will deliver to you up to 10,000 variations of a main keyword term – all that you can rank high for. But this tool isn’t free… it costs about $60 a month to use their services. But it’s worth it.
Now I mentioned keywords. Some people will say to target “long tail” keyword terms. These are basically keywords that is essentially a “phrase” (so to speak).
So for example, a regular keyword such as “marketing” may be high in competition. But a long tail keyword term such as “marketing for my bakery business” is something that probably won’t have a lot of competition.
There is something called “keyword density” with is basically a percentage about how often your keyword phrase should show up on your webpage. Generally, a keyword density of around 3% is sufficient. This means that for every 100 words on your website, you will mention your keyword term 1 time.
If you try to stuff your webpage with your keyword terms, the search engines like Google will pick up on this, and will obviously see that you’re trying to “game” them.
You can’t game Google.
Build your online business up one step at a time, and be sure follow the simple principles of search engine optimization so that you can see results, and not be penalized for it. Be sure to use these tips today.